I-TRAKTM

This wave of Indochina Research's I-Trak&trade compares the consumption
habits across countries and people of two famous drinks: Coffe and Tea. The traditions of these drinks are changing as fast as the people....

In this edition of Indochina Research's I-Trak™ we have tried to measure
impact of "Perception of Insurance" in the Indochina Region.

2009 ended with the controversial Copenhagen climate change conference.
In this edition of Indochina Research's I-Trak™ we thought it was time to assess people's perceptions about global warming in Vietnam, Cambodia and Laos.

In this edition of I-Trak™ we ask urban males and females in Vietnam,
Cambodia and Laos about their shopping habits and the retail channels they use.

In this edition of I-Trak™ we ask poorer urban women in Vietnam, Cambodia and Laos about the impacts of the global economic crisis on their household employment, imcomes and expenditures
over the last year.

The impact of the global economic crisis has affacted business and retailers to varying degrees. In this edtion of Indochina Research's I-Trak™ we measure impact of this crisis and retailer
confidence in Vietnam, Cambodia and Laos.

The impact of the global economic crisis has affacted consumers to varying degrees. In this edtion of Indochina Research's I-Trak™ we measure impact and Consumer confidence in Vietnam, Cambodia and Laos.

The importance of education as a pillar of the economic development is gaining recognition across Indochina region. In this edition of I-TRAK™, we examine the relationship between income level and education
level and how these two are affected by the economic situation.

Poorer women in Southeast Asia are experiencing a “Silent Tsunami”– the food crisis. This edition of Indochina Research’s I-TRAK™asks poorer urban women shopping in markets in Vietnam, Cambodia & Laos about how they are coping, giving them a voice in the midst of the crisis.

Word of Mouth marketing is gaining recognition as a powerful force in the marketplace. In this edition of Indochina Research’s I-TRAK™, we measure impact and the contribution of Word of Mouth as part of the marketing mix.

The number of brands available in the key cities across Indochina is notably increasing . In this edition of Indochina Research’s I-TRAK™, we examine brand awareness and factors that influence awareness levels, brand preference and selection.

The standard of living in the key cities across Indochina is notably improving. In this edition, we examine the interaction of parents and their children and the various entertainment activities children undertake normally andespecially during school breaks.

Cities are an important driving force in consumer markets of Indochina. The population of cities is largely made up of recent migrants from rural areas. This edition of Indochina Research's I-TRAKTM begins to examine how urban migrants compare their new and old homes.

Increasingly the youth market, and the student segment in particular, is emerging as a dynamic force in the consumer markets of Indochina. In this edition of Indochina Research's I-TRAKTM we begin examining students' interests and consumption profiles in the region.

As emerging Asian markets are increasing embracing Western consumer trends the retail trade in these markets is increasingly catering to their need. In this edition of Indochina Research's I-TRAKTM survey that monitors changing consumer trends across the region we seek to assess the impact of the most hallowed western shopping time of all — Christmas.

An observed increase in demand for personal care products specifically tailored to meet the needs of men has prompted further investigation of this issue as part of Indochina Research's I-TRAKTM survey that monitors changing consumer trends across the region.