I-TRAKTM monitors emerging consumer trends and small business sentiment across Vietnam, Cambodia & Laos
I-TRAKTM Profile
Indochina Research I-TRAKTM "keeps the pulse" of these 3 dynamic consumer markets and monitors the confidence and outlook of the businesses that serve them.
Our I-TRAKTM research services comprise 4 elements:
- Consumer Snapshot: A Quarterly survey that examines the current "hot topics" and emerging themes appearing in the merging consumer markets of the Indochina region. Results are compared across the 3 countries to provide a "regional feel" for current consumer trends.
- Consumer & Business Confidence Index (CBCI): Regular monthly monitoring of consumers and Small Business confidence in their standard of living and business outlook - and the factors that influence those sentiments.
- Market Monitor: Quarterly reports for each of the 3 markets that contain a brief summary of market trends, observations by the our team and key events impacting consumers and business.
- Omnibus Additions: flexibility of I-TRAKTM survey design allows our clients to add extra questions to 1 or more wave of I-TRAKTM to examine particular areas of interest to them. For more information about how you can do this just download the I-TRAKTM fact sheet. I-TRAKTM fact sheet
View for FREE distribution of the most recent and future I-TRAKTM reports