Our culture

We are the right size. Big enough to leverage our regional expertise across categories, sectors and methodologies. Small enough to customize each of our studies to meet specific client objectives.

Who We Are

Chansada Souvanlasy

Chansada Souvanlasy
General Manager
Laos and Myanmar

After 9 years with Indochina Research Chansada has become one of the most experienced research professionals working with large and complex Social Research projects in Laos.

Having studied in Japan and travelled extensively in Asia, Europe and USA Chansada brings a unique multicultural perspective to the team.  As a Laotion, he knows how to deal with the challenges of doing research in the region. Chansada speaks Lao and Thai as native tongue, he also speaks fluent Japanese and English. 

Sara Jones

Sara Jones
Research Director
Laos

Sara has 13 years of experience in Market Research in well known agency side organizations, working with a range of global clients – including FMCG,  telecoms, finance, business to business and government in the UK.  Her experience includes product development, consumer understanding, shopper, branding and advertising tracking – both on a small and multi-national scale.

Sara enjoys the challenge of designing different approaches and answering research objectives in the best way for the client. She is loving learning about the Lao consumer and applying her extensive research skills to a new market. 

Xavier Depouilly

Xavier Depouilly
General Manager
Vietnam and Cambodia

Xavier is a french national with more than 14 years in South East Asia working on business development, client service and market research. Xavier is a researcher with experience from both the client and consultancy perspective. He has specialized in media and communication effectiveness in Vietnam.

Xavier also has extensive experience working with international trade and governmental agencies, fundraising, technical assistance and technology transfer projects.

Gemma Laxton

Gemma Laxton
Senior Consultant
Cambodia

An experienced and talented business analyst with over 10 years in market research. Gemma has been hands on with global brands and organisations working with large scale tracking as well as ad hoc multi market studies. 

Gemma has experience across commercial and social sectors and includes behavioural research, shopper research, brand and communications research, concept testing research amongst her specialities.

Boyan Chhan

Boyan Chhan
Finance Director
Cambodia & Region

Boyan has been with Indochina Research heading regional finance since 1996.

After 20+ years in Australia this Cambodian decided to come back to the old country. With extensive experience from the Australian banking and finance sector Boyan is a invaluable member of the groups management team. 

Lao PDR Established: 1999

Lao PDR Established: 1999
Offices: Vientiane, 3 regional offices

Coverage: All 17 provinces nationwide
Staffing: Full Time – 27  Field Force - 150

Cambodia Established: 1995

 

Cambodia Established: 1995
Offices: Phnom Penh, 4 Regional offices

Coverage: 24 of 24 provinces nationwide
Staffing: Full Time – 52  Field Force - 240

Vietnam Established: 1994

Vietnam Established: 1994
Offices: Ho Chi Minh City, Hanoi, 4 Regional offices

Coverage: 43 of 63 provinces nationwide
Staffing: Full Time – 45  Field Force - 275

Our Tailored Approach

We understand that information is useless unless it leads to results. Our approach is committed to outcomes. We help businesses focus on turning market insights into practical actions.

For more information about our operation please click on the link below to view our credentials. Do not hesitate to contact us with questions you may have about a specific market.

Download our credentials