Our fingers on the pulse

Four times a year we brainstorm among our 3 markets to select a topic of interest for our clients and partners around the world. From brands, to fashion, to the spending and saving habits of the urban poor, our research scope is unlimited. We are so confident of this that each quarter we offer a free downloadable I-TRAKTM report. Find out how informative but to-the-point our work is.

In Cambodia we also offer a Foreign Business Leader survey, and a unique Media Index. Please take a look at some examples of our recent reports:

Things We Know

News Covers Research

Youth Research

G:LAB Exclusive On-going Study on Khmer Youth

G:LAB facilitates the process of interacting, observing and documenting the behaviour of young people for the purpose of predicting future trends and assisting informed intervention. The process is continuous and lessons learned are always seen in context of an environment subject to constant change.

With over 60% of the Cambodian population under the age of 30 it is likely that the Cambodian society will experience significant change in years to come. Technology has introduced Cambodian youth to a global community, giving them to access to other cultures and ways of living. Logged on to the web a Cambodian teenager can be exposed to more information in 60 minutes than his parents have been exposed to throughout a lifetime.  This development will most certainly influence the ways by which future generations interact with their environment. Current stake holders, businesses as well as public institutions, will have to adapt if they want to co-exist in this “new” world.

Our G:LAB sponsors receive bi-annual reports,  indepth face-to-face meetings, and workshops which bring together all of our sponsors.


2015 - 2013 - 2012 - 2011 - 2010 - 2009 - 2008 - 2007

2016        Click to download    ITRACK - 2016 Q2 - Travel attitudes in Laos

2015        Click to download    I-TRAK, November 2015. Vietnamese people's perception of TPP

 Click to download Good manners and quick service in Laos will win out!  In the our latest edition of I-TRAK we deep dive into what Lao people actually mean when they say "good customer service"


Q3-2013 - Fingers on the Vietnamese Pulse The Vietnamese economy has been under pressure for the last 2 years. The country has not entered recession but years of tremendous growth seems to be over. In addition, FMCG consumption has slowed down since the beginning of the year. We thought it was about time to ask the Vietnamese consumers how they felt about the current situation.
Q1-2013 Story of Success? Aid and Intervention in Indochina Foreign aid and non government bodies have played a large role in the changing landscape of Cambodia. What are the Cambodian perspectives on the effectiveness of foreign intervention on some of the country’s key development issues?


Q4-2012 Greasing the wheels in Indochina The issue of corruption in our region has been highlighted in the international media in 2012. There has been increased foreign and local interest focused on the economic, political and social implications of corruption within Vietnam, Cambodia, and Laos. Indochina Research’s interest in corruption is related to our need to better understand attitudes and perceptions at all levels. We believe that understanding the issue from public and private perspectives is crucial.
Q3-2012 Mining in the Region The extractive industry provides a great investment opportunity for foreign parties and the revenues will no doubt help the region develop. This quarter we delve into the topic to uncover the pros and cons of the mining industry in the region, and the initiatives underway to ensure the continued development of this booming industry.
Q2-2012 Divorce across Indochina The divorce rate in Vietnam has increased dramatically. This report looks at the typical perception and finds some changing attitudes to it, particularly in the younger generation.
Q1-2012 Tourism in Indochina With a combined figure of more than 10 million visitors expected in 2012, tourism in Indochina has been increasingly contributing to the region’s economic growth. On the occasion of Cambodia’s ASEAN chairmanship this year, Indochina Research is looking into the place of Cambodia, Vietnam and Laos as a tourist destination within the region.


Q4-2011 Inflation in Indochina This report looks at consumption habits related to noodles (a staple food source across the region) and behavior in the face of rising costs of living, exploring the impact of inflation among noodle vendors.
Q3-2011 Inflation in South East Asia How is inflation, particularly Vietnam, impacting upon people’s lives? We trace people’s consumption habits of a humble bowl of noodles to find out.
Q2-2011 Time for fusion This Indochina Research I-Trak™ looks at people’s knowledge and perception of nuclear energy in the Indochina Region.
Q1-2011 The Pulse of Employees What do employees think about their current tate of employment in the Indochina Region?


Q4-2010 Good education = better life? We asked urban males and females in Vietnam, Cambodia and Laos about their attitudes to education.
Q3-2010 Latte or Earl Grey? This wave of Indochina Research's I-Trak™ compares the consumption habits across countries and people of two famous drinks: Coffe and Tea. The traditions of these drinks are changing as fast as the people....
Q2-2010 Risky Business? In this edition of Indochina Research's I-Trak™ we have tried to measure impact of "Perception of Insurance" in the Indochina Region.
Q1-2010 The Heat Is On 2009 ended with the controversial Copenhagen climate change conference. In this edition of Indochina Research's I-Trak™ we assess people's perceptions about global warming in Vietnam, Cambodia and Laos.


Q4-2009 Changing retail preferences in Indochina In this edition of I-Trak™ we ask urban males and females in Vietnam, Cambodia and Laos about their shopping habits and the retail channels they use.
Q3-2009 The Economic Crisis Hits - The Urban Poor in Indochina In this edition of I-Trak™ we ask poorer urban women in Vietnam, Cambodia and Laos about the impacts of the global economic crisis on their household employment, imcomes a...
Q2-2009 Retail Confidence - It Can Only Get Better? The impact of the global economic crisis has affacted business and retailers to varying degrees. In this edtion of Indochina Research's I-Trak™ we measure...
Q1-2009 Consumer Confidence Brighter Days Ahead? The impact of the global economic crisis has affacted consumers to varying degrees. In this edtion of Indochina Research's I-Trak™ we measure impact and Consumer confidence in Vietnam, Cambodia and Laos.


September 2008 Some Consequences of the Indochina Economy The importance of education as a pillar of the economic development is gaining recognition across Indochina region. In this edition of I-TRAK™, we examine the relationship between income level and education...
June 2008 Poorer Women in SE Asia Struggling to Cope With Rising Food Prices Poorer women in Southeast Asia are experiencing a “Silent Tsunami”– the food crisis. This edition of Indochina Research’s I-TRAK™asks poorer...
March 2008 Word of Mouth Creating Buzz Word of Mouth marketing is gaining recognition as a powerful force in the marketplace. In this edition of Indochina Research I-TRAK TM, we measure impact and the contribution of Word of Mouth as part of the marketing mix.


December 2007 What's In a Brand Name The number of brands available in the key cities across Indochina is notably increasing. In this edition of Indochina Research I-TRAK TM, we examine brand awareness and factors that influence awareness levels, brand preference and selection...
September 2007 Kids Just Want to Have Fun The standard of living in the key cities across Indochina is notably improving. In this edition, we examine the interaction of parents and their children and the various entertainment activities children undertake normally and especially during school breaks.
June 2007 Urban Migration Cities are an important driving force in consumer markets of Indochina. The population of cities is largely made up of recent migrants from rural areas. This edition of Indochina Research's I-TRAKTM begins to examine how urban migrants compare their new and old homes.
March 2007 Studies, Love and Mobile Phones Increasingly the youth market, and the student segment in particular, is emerging as a dynamic force in the consumer markets of Indochina. In this edition of Indochina Research's I-TRAKTM we begin examining students' interests and consumption profiles in the region.

Engaging Adolescent in Cambodia

Engaging Adolescent in Cambodia

UNICEF Cambodia commissioned Indochina Research Ltd to conduct a survey in 10 provinces in Cambodia to better understand trends of adolescent’s engagement with media and sources of information, and their influencing factors. Focus group discussions and qualitative in-depth interviews were also conducted with select vulnerable groups. The study aims to provide UNICEF and other development organizations with the information necessary to formulate fit-for-purpose communication strategies and other programmatic initiatives for adolescents in Cambodia between the ages of 10- 19 years old. Find out more about the findings of the study here: https://www.unicef.org/cambodia/results_for_children_25887.html

IRL Cambodia 2017 Media Index

IRL-1607 - Regional-Economic-Outlook

IRL 1607 - Cambodia Economic Outlook

IRL 1607 - Vietnam Economic Outlook

IRL 1607 - Myanmar Economic Outlook

IRL 1607 - Laos Economic Outlook

2016 – Migrants workers favorability in Vietnam

2016 – Win/Gallup End of the Year Outlook

Other IRL Report

Laos Media Index

Indochina Research Laos has successfully launched the first media consumption study in the country.



Vietnam, End of Year Survey

Now that 2014 is over, take a look at our Vietnam End of the Year Survey.



Cambodian Media Index 2014

Our recent Media Index survey on the media habits including social media and lifestyle.


Foreign Business Leaders Survey 2014/15 - Cambodia

Our recent survey on how foreign business leaders feel about doing business in Cambodia.



Foreign Business Leaders Survey 2013/14 - Cambodia

Taking the pulse of doing business in Cambodia. Includes pre/post election analysis. 


Focus Asean report 2012 

This recent Foreign Business Leaders Survey rates Cambodia’s business environment.

As a member of the GIA/WIN Network, Indochina Research in Vietnam and Cambodia conducted the fieldwork to Transparency International for its Global Corruption Barometer 2010. This fascinating report  clearly shows the opportunities for growth in Vietnam, amongst 53 other countries.

Regional Resources

The Rockefeller Foundation and Searchlight initiative European Chamber of Commer and Industry in Lao PDR Eurocham Cambodia
Cambodia Federation of Employers and Business Associations International Business Chamber Cambodia Southeast Asia Globe magazine
The Phnom Penh Post National Institute of Statistics in Cambodia  

Hot Topics

Wednesday, March 19, 2014
Cambodia - Porsche dealership to open
The Phnom Penh Post

The newly appointed local distributor of German carmaker Porsche broke ground yesterday on a $2 million dealership that is set to open within eight months across from the Phnom Penh International Airport on Russian Boulevard.

Equipped with four service bays, the planned Porsche Centre Phnom Penh will have a 1,879-square-metre showroom holding one of each of the brand’s five models, which the company hopes to sell to the growing ranks of well-off Cambodians.

Monks and company officials blessed the land before construction started on the new facility.

The distributor, Precision Cars (Cambodia) Limited, is a subsidiary of Hong Kong firm Lei Shing Hong, the authorised seller of Porsche in South Korea and Vietnam.

The Porsche Cayenne SUV will have a starting price of $114,000 and is pegged to be the most popular model. The new Macan compact SUV is also expected to sell strongly, according to Graeme Hunter, general director of Precision Cars (Cambodia).

According to Hunter, there are already about 70 registered Porsche vehicles in the country, making their way here through private importers.

“The problem is, however, that there is no certified service centre here for those vehicles, so the people who own them have nowhere to get them fixed,” he said.

Hunter said that the luxury vehicle market had picked up in Cambodia, enticing the company to open up shop in Phnom Penh.

“There is an obvious demand for luxury cars here. Audi is here, BMW, Mercedes, Land Rover, Range Rover and Jaguar. It makes sense for us to be here. Competition is good,” he said.

Though the government has not disclosed figures on luxury car registration, Tek Reth Kamrong, secretary of state at the Ministry of Commerce, said Cambodians are increasingly able to afford expensive consumer goods, and pointed out that in 2013, the number of imported vehicles was 10,000 more than in 2012.

Jan Weisser, after sales manager for Precision Cars (Cambodia), said he had already received interest from buyers for the Cayenne model and some also in the iconic 911 model.

“There are 70 vehicles currently out there. We definitely have received buyer interest and hope to sell another 30 vehicles by the beginning of 2015,” he said. “I think the majority of the cars we sell will be Cayenne.”

Paul Redfern is the owner of Redfern Construction, the firm hired to build the Porsche dealership by October 31.

“The timeline will be tight, but doable,” he said, adding that he also worked on BMW’s new Russian Boulevard showroom, which opened and began selling vehicles in November last year.

Audi, meanwhile, is slated to commence selling vehicles this year from its 2,200-square-metre showroom and workshop on Monivong Boulevard, through local distributor Automotive Asia (Cambodia) Ltd.

Monday, March 3, 2014
More female leaders in emerging markets

New research from Grant Thornton released on Thursday reveals a stark regional split in business leadership practices. While Asia Pacific and Latin American economies appear more open to the use of coaching, intuition and creativity, peers in Europe rely on more traditional practices.

This split in leadership styles also closely mirrors a divergence in the proportion of women in senior positions.

Francesca Lagerberg, global leader at Grant Thornton, said: "We've identified two very different types of business leaders in our research.

In emerging markets like Brazil, the Philippines, Thailand and Viet Nam, leaders we call the modernists are evident – they are open to coaching, value creativity and intuition, and are much more likely to be women – or surrounded by women in senior positions.

By contrast leaders in European economies like France, Germany, Spain and the UK are so-called traditionalists – they are far less likely to use a coach, place less value on creativity and intuition and are less likely to be women."

Grant Thornton asked business leaders whether they use a coach, or have done so in the past, to develop their leadership skills. More than two in five businesses leaders in ASEAN (44 per cent), Latin America (43 per cent) and Asia Pacific (41 per cent) have used a coach.

This compares to just one in four (25 per cent) business leaders in the EU. The North American result was level with the global average of 35 per cent. The percentage of business leaders that use or have used a coach in Viet Nam was however lowest among the Asia Pacific, at only 20 per cent.

Business leaders were also asked how important they believe certain attributes are to good leadership. Globally, integrity, a positive attitude and communication came out on top but an interesting split emerges in leadership traits such as creativity and intuition which have increased in significance relatively recently.

Nine in ten ASEAN leaders and 83 per cent of those in Latin America believe creativity is important, compared with just 57 per cent in the EU; while 85 per cent of ASEAN leaders think intuition is important, compared to only 54 per cent in the EU.

These rates in Viet Nam are even higher, where 94 per cent believe creativity is important and 98 per cent believe intuition is important, ranking Viet Nam the leading country globally for believing that intuition is an important attribute for good business leadership.

Francesca Lagerberg commented: "Business leaders in Asia and Latin America have been able to observe how management techniques in the West have evolved and matured. The research shows however that rather than simply copying and replacing management techniques, they are blending them with their own cultural and management practices to adapt a ‘third way' for their local market."

Grant Thornton revealed in its IBR report – Women in Business - in 2013, that while leaders in these emerging economies display different behaviour, they are also more likely to be female: 32 per cent of South East Asian senior business leaders are women, 29 per cent in Asia Pacific and 28 per cent in the BRICs.

Specifically in Viet Nam, this rate was 33 per cent. In comparison, only 21 per cent of senior positions in the G7 are occupied by women, and 22 per cent in the eurozone.

At board level specifically, 26 per cent of board members in BRIC economies are women, compared to just 16 per cent in the G7 and 19 per cent globally.

Vinh Ha Nguyen, Partner at Grant Thornton Vietnam commented "The survey result is not a surprise and the higher rate of women business leaders in the emerging markets is well supported by the leadership style as ranked by these economies.

Women leaders appear to show greater openness to coaching, they are more creative and trust the guidance of their intuition. They also place greater emphasis on more modern management techniques and are also more willing to delegate. We're definitely seeing the value to businesses having gender diversity in senior roles. This is what is also happening to us."

Francesca Lagerberg added: "There is a wealth of research suggesting that decision-making is affected by the gender balance on boards. As businesses with higher proportions of women in senior management tend to be found in emerging economies, the question is whether this offers them an advantage in the global race for growth.

"Economies in Europe and North America are picking up and business leaders are looking forward to the effect this will have on the growth of their own operations.

But longer-term, the danger is that the diversity and openness to modern leadership styles exhibited by modernist peers could result in better decision-making and, ultimately, stronger growth.